3Īt first, the joke seemed to be the at the expense of the original film. By merely posting the clip, or the quotation from the clip alongside other images, the joke had to do with the dialogue itself. As the meme gained traction, however, the viral video-turned-gif began to morph, losing its original context. Surely, many of the creators of these remixed instances, along with their viewers, were aware of the clip’s origin, but part of the fun (as seen in the meme to the right) was that so many weren’t.Īs seen in the examples to the right, the clip began to be appropriated for any instance in which a reaction of shock, outrage, or disbelief were called for.Īs more variations and remixes of the meme appeared, much of the original context (as bad dialogue from a gay adult film) was lost.